Web Design & Development
Hand-coded, bespoke websites since 2006. Built to rank, built to last.
Since 2006, Primo Interactive has been designing and building websites for ambitious UK and international businesses. Our approach is different: our default is hand-coded from the ground up, W3C compliant, and SEO-optimised by default rather than bolted on as an afterthought. Where a specific platform or theme genuinely fits the project, we use it deliberately on the merits of the brief. 20 years in, our clients are still with us because their sites still work.
20+ Years
Established 2006. Hundreds of sites delivered to UK and international clients.
Hand-Coded By Default
Bespoke-first: the result is faster, cleaner and easier to rank. Page builders and themes used only when they genuinely fit the project.
SEO-First
Built to rank from day one. Semantic markup, fast load times, schema.org.
Why bespoke, not a template by default?
Many agencies start with a WordPress theme or a page builder and adapt it until it sort-of fits. That is fine for a quick microsite, and for certain e-commerce platforms a well-chosen theme is genuinely the right call. But the moment you want a site to actually perform (load fast, rank well, handle real traffic, scale with the business) a generic template often starts to show its compromises: bloated JavaScript, unnecessary markup, a heavy CMS serving pages that do not need one.
Our default is to write code for your site, not someone else's. That is why the sites we build typically load in under two seconds, pass Core Web Vitals, rank on page one for their target keywords, and are still going strong a decade after launch. It is also why our clients come back when it is time for a refresh.
What we do
Bespoke Website Design
Visually distinctive sites that reflect your brand, built mobile-first and accessible by default.
Web Development
Hand-coded HTML, CSS, and JavaScript. PHP, Node, or static - whichever suits the brief.
E-commerce
From simple product catalogues to full Stripe or PayPal integration with inventory and order management.
SEO & Digital Marketing
Keyword research, technical SEO, content strategy, and measurable campaigns that deliver qualified traffic.
CMS Integration
Where a CMS makes sense, we integrate one your team will actually use - from lightweight headless options upward.
Hosting & Support
UK-based enterprise-grade hosting with global CDN, backed by a resilient low-TTL DNS network.
Our Development Process
We understand your goals, audience, and competitors. Targeted visibility through SEO, PPC, and content.
Design and copy that turn visitors into customers - compelling layout, clear calls to action, honest usability.
Ongoing performance tuning with real analytics. Test, measure, refine, repeat.
Email marketing, loyalty programmes, and the right integrations so the site scales with the business.
SEO is not a bolt-on
Search engine optimisation is built into every site we deliver. That means semantic HTML, a clean heading hierarchy, fast Core Web Vitals, schema.org markup, proper canonical and Open Graph tags, and crawl-friendly routing - from the first commit, not retrofitted at launch. Ongoing SEO campaigns (content strategy, link building, reporting) are available as a separate service once the site is live.
Frequently asked questions
How much does a website cost?
Every project is priced on its specifics: scope, functionality, integrations, and ongoing needs. A simple brochure site starts from a few thousand pounds; larger e-commerce or CMS builds are quoted individually. We always give a detailed, itemised proposal after a free initial consultation, with no obligation.
Do you use WordPress or page builders?
Only when it genuinely suits the project. We default to hand-coded HTML, CSS, and JavaScript because the result is faster, cleaner, easier to rank, and not carrying the weight of a framework built for someone else. Where a CMS is the right fit, we integrate one that matches your team's workflow.
How long does a typical project take?
Most projects run 8 to 12 weeks from brief to launch. Simple microsites can turn around in 4 to 6 weeks; larger platforms with bespoke functionality typically take 3 to 6 months. We give a realistic timeline in the proposal and keep you updated at every milestone.
Do you work with businesses outside the UK?
Yes. We have delivered sites for clients across the UK, Europe, and further afield - North America, Australia, New Zealand. All work is handled by our UK and EU team, with video calls replacing in-person meetings where useful.
Is SEO included?
Technical SEO is built in from day one on every site we deliver - semantic markup, fast load times, proper schema, crawl-friendly routing. Ongoing campaigns (content strategy, link building, monthly reporting) are offered as a separate service once the site is live.
Getting Started
Obtaining web design quotations can be frustrating. We make it simple: contact us for a free, no-obligation consultation, following which you will receive a detailed proposal and quotation. No pressure, no jargon, no hidden costs.
“There are plenty of businesses with badly designed websites. Don’t let yours be one of them. Stand out with a professional web presence that actually performs.”Andrew Roberts, Managing Director
Ready to get started?
Contact us today for a free, no-obligation consultation about your project.
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