Analytics is one of the most important aspects of any website, but is surprisingly often overlooked.
If you don't know what your users are doing before, during and after a visit to your website, any decisions you make will be based on suppositions.
Our analytics solutions are based primarily on the fantastic Google Analytics system which includes enterprise features enabling you to gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more.
A properly implemented analytics solutions will allow you to learn where your visitors come from and how they interact with your site. This enables you to write better advertising copy, strengthen your marketing initiatives and create higher-converting websites.
Analytics can be used to test your website and increase conversions by enabling you to find out which page designs, headlines, and graphics convert the most visitors into paying customers.
Our analytics solution allows you to track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on search engines.
Other features include:
Internal Site Search
If your website includes site search functionality, you can find out how your visitors search your site, what they look for, and where they end up.
Find out how your site usage metrics perform relative to those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Trace e-commerce transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Find out which pages result in lost conversions and where your would-be customers go.
See traffic and conversion information for every link as you browse your site.
Schedule or send ad-hoc personalised report emails that contain exactly the information you want to share.
Find out where your visitors come from and identify your most lucrative geographic markets.