When it comes to GUIs (graphical user interfaces) it is easy for the client and developer to run away with preconceptions of how visitors will use a website.
Usability testing ensures that your site's GUI works as your visitors expect, reducing any possible barriers and improving a site's conversion potential.
Usability testing is often viewed as expensive and time-consuming. As a result, it doesn’t happen often enough. Our usability testing solutions bridge the gap between no user testing and expensive user testing.
Usability Testing lets you "look over the shoulder" of people in your target audience while they use your website.
You simply specifying the demographic profile of your target audience, how many users you want and what tasks you want them to perform on your site.
Users are then notified and record their screen and voice as they use your website, speaking their thoughts as they browse.
You watch and listen to them use your site. Each user's session - mouse movements, clicks, keystrokes, and spoken comments - is saved as a Flash video for you to watch.
You can also read their review - What they liked, what they didn't like and what would have caused them to leave your site.