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Est. 2006
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AI Phone Agents That Never Miss a Call

Natural-sounding voice assistants that answer every call, book every appointment, and qualify every lead, 24 hours a day, 7 days a week.

Every missed call is a lost customer. Whether it is a buyer enquiring about a car at 8pm, a patient with toothache on a Sunday morning, or a homeowner who has just found a puddle under the boiler at midnight, the business that picks up the phone wins the job. The problem is obvious: you cannot staff reception around the clock, and even during office hours nobody can answer two calls at once.

Our AI phone agents do exactly that. They sound natural, they know your business inside out, and they never take a break. If you have ever wished your best receptionist could work every shift at once, that is what we build.

62%
of calls to UK small businesses go to voicemail
24/7
availability, zero sick days, no holidays
<1s
to pick up, every time

How It Works

1
We Learn Your Business

Your services, prices, opening hours, FAQs, booking process. Everything your best receptionist knows, your AI agent will too.

2
We Build & Deploy

Your agent is trained on your knowledge, connected to your phone number, calendar, and CRM. Typically live within two to three weeks.

3
It Answers Every Call

Day or night, bank holiday or Boxing Day. Natural conversation, handles interruptions, books appointments, escalates to you when needed.

4
You Get The Detail

Every call logged, transcribed, and tagged. Hot leads land in your inbox instantly. Bookings appear in your diary automatically.

What Your Agent Can Do

Sounds Human

Natural pauses, regional accents, understands interruptions. Most callers do not notice.

Always On

Picks up every call in under a second. No hold queue, no voicemail, no missed leads.

Books Appointments

Reads your live diary, offers open slots, books the job, sends a confirmation by SMS or email.

Qualifies Leads

Asks the right questions, captures budget, timeline, and contact details, pushes hot leads straight to you.

Makes Outbound Calls

Chases website enquiries, follows up finance applications, confirms bookings, reminds clients of deadlines.

Hands Over When Needed

When a caller needs a human, the agent warm-transfers to you or a team member, with context.

Every Call Recorded

Full recording and transcript of every conversation, searchable and downloadable, compliant with UK data rules.

Handles Multiple Calls

One agent, unlimited concurrent calls. Two enquiries at once? Three? No problem. Nothing goes to voicemail.

Speaks Your Languages

English as standard. Welsh, Polish, Spanish, French and dozens more available where you need them.

Real Examples, Real Industries

Every business has its own patterns of calls. Here is how our agents work in some of the sectors we deploy for most often.

Car Dealerships

Inbound example: “Hi, is the 2021 BMW 320d still available? What is the mileage? Can I test drive it on Saturday?” The agent checks live stock, pulls up the vehicle record, offers an appointment slot, books the test drive, sends a confirmation.

Outbound example: A website enquiry lands overnight. At 9am the agent calls the prospect, introduces itself, answers their finance questions, and books them in. Finance applications submitted after hours are chased the same way.

The result: Response times drop from hours to seconds. Evenings and weekends, when most people actually browse cars, become your strongest sales window. See our car dealer website platform for the full integration.

Dental Practices

Inbound example: “My tooth is killing me, can I get an emergency appointment today?” The agent checks emergency slots, books the patient, sends the location and parking details, flags the practice manager if urgent.

Outbound example: Appointment reminder calls the day before, recall calls for annual check-ups, gentle follow-up for cancelled slots. Your reception team focuses on the patients in the waiting room.

The result: Fewer no-shows, more recall appointments kept, and your receptionist is free to actually look after the patient at the desk.

Accountants

Inbound example: “What is your fee for self-assessment? Do you handle VAT? Can I book a quick call to discuss?” The agent answers the fee questions accurately, takes contact details, and books a discovery call at the next available partner slot.

Outbound example: Document chasing before tax deadlines, VAT reminder calls, year-end book closure nudges.

The result: Partners bill hours to clients, not spend them relaying basic questions. New-client conversion improves because every enquiry is answered, first time.

Estate Agents

Inbound example: “Is the three-bedroom property on Elm Road still on the market? Can I view it on Sunday?” The agent confirms availability, reads the property description, books the viewing into the negotiator’s diary, sends the appointment to the applicant.

Outbound example: Post-viewing feedback calls, price-drop alerts to warm leads, vendor update calls.

The result: You capture the people browsing portals at 10pm. Viewings book themselves. Your negotiators focus on closing, not on the phone.

Solicitors

Inbound example: “I need to arrange a divorce consultation. I would prefer a female solicitor if possible.” The agent gathers the initial detail with discretion, routes by specialism, books the consultation, and emails the engagement pack.

Outbound example: Case status updates, document reminders, deadline chasing, client-care follow-ups.

The result: Fee-earners spend their day on billable work, not ringing clients to chase signatures.

Plumbers, Electricians & Trades

Inbound example: “My boiler has gone out, can someone come tonight?” The agent qualifies the emergency, offers a callout slot, captures the address and fault, dispatches the engineer.

Outbound example: Quotation follow-up, annual service reminders, post-job feedback calls.

The result: You capture the midnight boiler breakdowns your competitors miss. Quotations turn into bookings because nobody waits for you to call back.

GPs, Vets, Salons & Restaurants

Anywhere a telephone receptionist spends their day booking, rescheduling, and answering the same questions, an AI phone agent pays for itself quickly. Appointments, repeat prescriptions, table reservations, stylist preferences, loyalty enrolment. All handled in natural conversation, around the clock.

Why Ours Are Different

Trained On Your Business

Not a generic chatbot. Your agent learns your services, prices, policies, and brand voice, and it stays up to date as your business changes.

UK-Hosted & GDPR-Compliant

Calls and recordings held in UK and EU data centres. Full audit trail, encryption at rest, and compliant by design.

Integrated, Not Bolted On

Plugs into your calendar, CRM, diary, booking system, and SMS platform. Bookings appear where your team already works.

Affordable, Predictable Pricing

Typically less than the cost of a single part-time receptionist, with 24/7 capacity and unlimited concurrent calls. No per-minute anxiety.

Frequently Asked Questions

Will my customers know they are talking to a computer?

Only if you want them to. Most callers do not notice. The voice is natural, the agent listens properly, and it handles interruptions well. You can choose to disclose that it is an AI (some sectors prefer transparency), or keep it quiet. The choice is yours.

What happens if the agent does not know the answer?

It gracefully offers to take a message or transfer the call to you. We set the escalation rules together. For example: always transfer legal questions to the duty solicitor, or always take a message after 6pm. The agent never bluffs.

How much does it cost?

Every deployment is priced on its specifics: which systems to integrate, how many lines, complexity of the knowledge base, call volume. As a guide, a typical small-business deployment starts from a few hundred pounds per month, which is usually less than a part-time receptionist’s wage for around-the-clock capacity.

How long does setup take?

Most agents are live within two to three weeks. Week one is discovery: a few calls with you, your FAQ document, your price list, your booking rules. Week two is building, testing, and role-playing tricky calls. Week three is a controlled live rollout with you listening in.

What about GDPR and call recording?

All recordings and transcripts are stored in UK or EU data centres. Callers hear the standard recording notice at the start of the call. You control data retention. Full details are in the data processing agreement we provide before go-live.

Can we listen to the calls?

Yes. You get a searchable dashboard with every call, a written transcript, audio playback, and sentiment flags. You can tag calls, share them internally, and spot training opportunities just like you would with a human team.

What if the AI goes wrong?

You have a manual override at any time. We monitor every agent for the first month post-launch and tune the knowledge base weekly. If something needs changing (a new service, a new price, a new policy), we push it live the same day.

Will it replace my receptionist?

It can, and in some businesses it does. More often it augments: your receptionist handles the walk-ins and the complex face-to-face work, the agent covers the phone during busy periods, lunch breaks, and out-of-hours. Fewer hours spent on routine calls, more spent on the things a human is uniquely good at.

“Every unanswered call is a customer you never had. We build agents that stop that happening, quietly, reliably, and for less than most businesses spend on coffee.”Andrew Roberts, Managing Director

Book a free demo call

We will call your number with a sample agent trained on your business. You hear exactly what your customers will hear. No obligation, no sales pressure.

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Serving Businesses Nationwide

Our services are available to businesses across the UK and internationally, including: London, Manchester, Birmingham, Leeds, Liverpool, Sheffield, Bristol, Newcastle, Edinburgh, Glasgow, Cardiff, Oxford, Cambridge, Nottingham, Wrexham & Chester.

Trusted by some of the best…

Primo Interactive