E-mail marketing is the process of using email to promote products or services to a target audience. It can be an effective way to reach potential customers and build brand awareness, as well as nurture relationships with existing customers and encourage loyalty. E-mail marketing campaigns can take many forms, from newsletters and promotional emails to automated drip campaigns and abandoned cart emails. The key is to create relevant and engaging content that resonates with your audience and encourages them to take action.
E-Mail marketing has got a bit of a bad name for itself and in many cases, righty so! -Unsolicited, SPAM email is more than an annoyance, it causes real costs to business including wasted employee productivity etc.
Done properly however, email marketing can be an important asset for any business.
We help our clients keep in contact with their customers through a variety of email marketing solutions enabling you to quickly, easily and effectively create and send creative, eye-catching email campaigns, manage mailing lists and subscribers and generate in-depth analytical reports.
Design & Testing
We'll do it for you, or you can do it yourself using our advanced design and testing tools. Import creative with a single click and use integrated testing tools to ensure they look great in all email programs.
Email designs can be created using your favorite tools and then imported into your account with the click of a mouse. Your code will automatically be adjusted for the best results in email clients like Gmail and Outlook. We don't impose any design restrictions, and you won't find any ugly 'powered by' logos or branding.
Single click design and SPAM testing
Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you. Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL. We'll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.
We make it easy to send email campaigns by yourself with over 30 fully tested email templates you can easily modify for your own needs.
Your emails can be personalised by inserting subscribers' names, or even the last product they purchased.
Forward to a friend
Let your recipients spread the word virally and track the results.
Only pay when you sendSimple pricing that means you only pay when you send with no hidden fees.
Track the opens, clicks, forwards, unsubscribes, bounces and more.
Authentication, relationships with ISPs and more ensure your emails are delivered.
We take all the pain out of list management by handling time-consuming bounces and unsubscribes automatically.
Integration with Yahoo!, Hotmail and more mean we can report on complaints.
To be successful with e-mail marketing, it's important to have a well-defined target audience and a clear strategy in place. You'll also need to build a targeted email list, create compelling content, and use effective tactics to increase open and click-through rates.
One of the most important aspects of e-mail marketing is deliverability, which refers to the ability of your emails to reach their intended recipients. If your emails aren't being delivered, all of your hard work and effort will go to waste. There are several factors that can affect deliverability, including:
To improve your deliverability, it's important to follow best practices for e-mail marketing:
By following these best practices, you can improve your deliverability and ensure that your e-mail marketing efforts are successful. E-mail marketing can be an effective way to drive traffic to your website, generate leads, and increase sales, but it's important to approach it with a clear strategy and focus on delivering value to your audience. By building a targeted email list, creating engaging content, and following best practices, you can create a successful e-mail marketing campaign that helps you achieve your business goals.