Web Design & Development in Leicester

Helping Leicester Businesses Grow Online Since 2006

With over 20 years' experience serving businesses of all sizes worldwide, Primo Interactive combines creative web design with commercial expertise to deliver websites that look exceptional and drive real results. We have a particular affinity with businesses operating in and around Leicester.

Why Choose Primo Interactive in Leicester?

Unlike some providers, our default approach is fully compliant, hand-coded markup, optimised according to the latest search engine guidelines to boost your rankings and attract targeted customers. Where a specific platform or theme is the right fit for the project, we use it deliberately on the merits of the brief. We seek long-term partnerships with our clients, not one-off transactions.

Whether you are a business owner in Leicester looking for a new website, a redesign of an existing site, or a comprehensive digital marketing strategy, our team has the experience, tools and techniques to deliver. We offer competitive rates and flexible packages tailored to your specific requirements.

Our Development Process

SEO Leicester

Search engine optimisation is essential for any Leicester business that wants to be found online. We have been helping businesses with their SEO since 2006 - improving organic visibility, driving qualified traffic and delivering measurable ROI. Every website we build is SEO-optimised from the ground up, not as an afterthought.

Getting Started

Obtaining web design quotations can be frustrating. We make it simple: contact us for a free, no-obligation consultation, following which you will receive a detailed proposal and quotation - no pressure, no jargon, no hidden costs.

“Your website is often the first impression a potential customer has of your business. In a competitive market like Leicester, that first impression has to count.”Andrew Roberts, Managing Director

More About Leicester

Introduction

The city of Leicester is located in the East Midlands region of England and is the second-largest in the region with an estimated population of 330,000. Situated outside of London on the banks of the river Soar, Leicester's economy has been shaped by its historic links to the wool and hosiery trade, and its manufacturing prowess. Over the years, Leicester has enjoyed strong links to the world of business, technology, design, commerce, entrepreneurship and investment due to its thriving urban regeneration, fuelled by a series of ambitious initiatives and investments.

The traditional manufacturing sector has been in decline for some time as the economic effects of globalisation, automation and the more recent COVID-19 pandemic take their toll. However, this has been countered by strong regional investment and a drive to invest in the future tech and digital economy, which is welcome news to Leicester.

Leicester's Business Environment

As one of the economic centres in the UK, Leicester has attracted a number of top employers to its city centre, including the British multinational companies like Next clothing retailer, TIAA Financial Consultancy and Tata Steel Limited. It is also home to numerous SMEs, the UK's Creative Industries, which have seen continuous growth in recent years, and a growing number of business start-ups thanks to the city's Enterprise Zone, which offers a range of tax credits and other incentives for new businesses.

The refurbishment of many of Leicester's Edwardian and Victorian landmarks, together with the continued regeneration of the city centre for business, cultural and leisure uses has had a significant impact on morale and inward investment since the Millennium. The city of Leicester has also recently completed the successful LibriVox shopping centre project in its city centre, which has further enhanced the city's business attraction and influenced the growth of its digital technology sector.

The city has also been the recipient of government funding through the Regional Development Fund (RDF) and European Union Cohesion policy, as well as other initiatives such as the Growing Places Fund, which have helped to set up a business network of stakeholders, united in their aims to make Leicester a better place for businesses to operate and prosper.

Leicester's Tech and Digital Landscape

Leicester is home to a growing number of dynamic digital technology companies, many of which are making a name for themselves in the UK digital/technology industry. The city is a major player in the tech industry, with sectors such as Web Development, AI, Robotics, FinTech, Media and e-commerce offering new business opportunities with local connections to universities, including the University of Leicester and De Montfort University.

The city boasts the world's first 5G Smart City and an Innovation Centre, which was created in partnership between the Midlands 5G Association, the Department for Culture Media and Sport and local businesses to provide an environment for testing and developing emerging 5G technologies. These initiatives provide an invaluable platform for Leicester's tech and digital entrepreneurs to develop and impel innovative products and services that are both forward-thinking and commercially viable.

In addition to the growth of Leicester's digital sector, the city is increasingly becoming a popular destination for start-up businesses, particularly for those focused on the digital economy. The city is home to a thriving business community, with events and support networks such as Digital Exchange Leicester and Leicester StartUp Support Group helping to equip entrepreneurs with the knowledge and resources necessary to succeed in their respective fields.

The city's Business Start-Up Programme has also benefitted many tech and digital entrepreneurs, by offering funding and other forms of support to those looking to launch a business in Leicester. In addition, Leicester City Council has also released a range of initiatives to help those in the creative sector kickstart their business, through funding, training and support networks.

Leicester's Design Ecosystem

Leicester is no stranger to the world of design. Its rich architectural heritage offers a wealth of inspiration to the city's budding fashion designers, industrial designers and graphic designers. Leicester's Design Hub provides resources and guidance to local businesses, while the Leicester Institute of Creative Technologies (LICHT) promotes creative collaborations and technologies, such as Virtual Reality (VR) and Augmented Reality (AR).

The city boasts a number of independent and multi-disciplinary design studios, creating innovative products and services for a variety of industry sectors. Notable companies include the Ten-Eleven Creative, Otis Designs and the UK Design Centre, which have all made their names in the local market, with strong connections to the worlds of fashion, graphics and product design.

Leicester's Entrepreneurial Ecosystem

Leicester's entrepreneurial talent pool has a strong traction, with a vibrant start-up scene and investments in the local tech and digital sector. This is down to the success of local and national entrepreneurs who are driving the city's economic growth, such as Mohammed Usman's U-City and Billal Choubdi's Little Riot.

The Big Fusion accelerator was recently launched by local entrepreneur Kaivon Mousaui, with the support of CCIG. It provides access to expert mentoring and advice to technology-based start-ups who can benefit from the city's extensive business support networks. In addition, Startup-in-Residence Leicester (SiR Leicester) provides free, tailored advice and support to future entrepreneurs looking to launch their business in the city.

Leicester's Investment Landscape

Leicester's investment landscape is becoming increasingly diverse and sophisticated. Notable investments include the growth in the city's property market, which has seen significant growth over the past decade, despite a currently sluggish national market. Other investments include the regeneration of Leicester's historic centre, which, through a mix of private and public investment, has been transformed into a thriving business centre for retail, leisure and culture.

The city has also seen an influx of investments from angel investors looking to fund early-stage businesses, with venture capital also beginning to flow in from UK and international sources. These investments have majorly helped to spur local start-up businesses, particularly in the tech and digital sphere, by opening up access to vital knowledge and resources which are so key to success in today's business environment.

Conclusion

Leicester is a great place to start and grow a business. It boasts a vibrant entrepreneurial ecosystem and a diverse range of business sectors. The city is also committed to investing in the future with a range of incentives and programmes in place to assist businesses in the tech and digital arena. This makes Leicester an attractive proposition for those looking to invest in the future and benefit from the region's renowned entrepreneurial spirit.