New Zealand Web Design

Website Design, Software Development, Advertising & Marketing in New Zealand

As Web Design, Software / App Development, Advertising & Marketing specialists we are proud to have been serving businesses large and small around the World for over 18 years, while retaining a particular affinity with and understanding of the requirements of businesses operating in and around New Zealand.

If you are undertaking a website development or re-development project, you need a combination of creativity, real-world business experience and commercial, technical expertise - The most aesthetically pleasing website in the world is useless if it doesn't function correctly and deliver a return on your investment and even the most advanced site is unlikely to gain much user engagement if its design is under-par - At Primo Interactive we pride ourselves on providing a genuinely holistic service from customer acquisition, through conversion and optimisation to continued business growth.

Not all Website Designers in New Zealand are the same

Unlike with some other providers, all websites produced by Primo Interactive feature fully compliant code, optimised according to the latest search engine guidelines to boost your website's search engine ranking positions, maximise the visibility of your site and attract the highest possible number of targeted customers.

We seek to establish long-term business relationships with our clients, not just to sell you a cheap website and then disappear when things start to go wrong - We will not take a website development commission unless we are absolutely confident that we can meet, or exceed your requirements on an ongoing, long term basis.

If you are a business owner in New Zealand looking for top-notch web design, development, and marketing services, you should consider contacting us. We are a team of professionals with years of experience in the industry, and we have a proven track record of delivering high-quality services to our clients. We are able to offer competitive rates and flexible packages to meet your business's specific needs. Additionally, our team is always up-to-date with the latest technologies and techniques, ensuring that your website is modern, functional, and effective. We understand the importance of a strong online presence for businesses in today's digital age, and we are dedicated to helping you succeed. By choosing us for your web design, development, SEO and PPC needs, you can trust that you are in capable hands.

Having trouble getting a Web Design Quote in New Zealand?

We know from past experience that obtaining web design quotations can be a frustrating, time-consuming experience. At Primo Interactive we make the process stress free by providing no-obligation consultations, proposals and quotations prior to any commitment - Contact Us to find out more.

Our Development Process

Our development methodologies are based around the digital marketing lifecycle:

  • Customer Acquisition
  • Prospect Conversion
  • Process Optimisation
  • Business Growth

SEO New Zealand

Search Engine Optimisation (SEO) is the process of improving the visibility of a website in organic search engine results. As a business, SEO can be an effective way to increase the visibility and reach of your website, and as a result to drive targeted traffic to your site. It is important to approach SEO strategically and to invest time and resources in building a strong foundation for success. As experienced SEO professionals, we have been helping businesses in and around New Zealand with their search engine optimisation since 2006. Contact Us today to trust your SEO project to the local experts.

We have solutions to suit businesses of all sizes, from owner-run micro-enterprises, through SMEs to multi-nationals and will always provide you with clear, jargon-free information, enabling you to make informed decisions throughout.

“There are plenty of businesses in New Zealand with badly designed websites. Don't let yours be one of them. Stand out from the crowd with a professional web presence from Primo Interactive.”Andrew Roberts, Managing Director

Why choose Primo Interactive?

We help businesses of all sizes to promote and sell their products and services online. We do this by attracting large numbers of targeted visitors and optimising their conversion from visitor to customer.

All our development projects follow proven methodologies, which provide clarity and security throughout the creative process. At all stages you will have access to a dedicated, secure client extranet, providing real-time progress monitoring, prototyping and usability testing.

Standards Compliance

In order to compete in today's online marketplace, your website needs to be easy and intuitive for the customer to use, while providing powerful functions and features.

In order to achieve this balance, we develop websites using fully compliant code and using a variety of technologies to ensure that your website will be available to the widest possible audience as well as being easy for search engines to navigate and index.

Contact us today to arrange a free, no-obligation consultation, following which you will be provided with a full, no-obligation project proposal and quotation.

More About New Zealand


New Zealand is a nation of extraordinary beauty, culture, and potential, that seems to grow larger every day. Its long-embraced model of innovation and forward-thinking is only further emphasised in the 21st century, with its humble beginnings in the Oceania region and its extraordinary global connections to business, technology, design, commerce, entrepreneurship, and investment.

As a natural global hub, New Zealand has become increasingly attractive to foreign investors and companies, who are attracted by the country's tech-savviness, inclusive economic culture, and beautiful environment.

In addition to its attractive commercial opportunities and cultural diversity, New Zealand is also a highly desirable destination for tourists and travelers. Those visits and connections to business, technology, design, commerce, entrepreneurship and investment undeniably and positively shape the small nation's demographics.

While demographic differences in any given nation will always be subject to change and fluctuation, according to the 2013 National Report, the current demographics of New Zealand feature promising population growth, a young and dynamic age structure, and a continuously rising average household income.

In this article, we'll discuss the connections between New Zealand and business, technology, design, commerce, entrepreneurship, and investment, giving a comprehensive overview of the nation's demographics and statistics.

Diversity and Inclusive Economic Culture

Though New Zealand has a comparatively small population, it's highly diverse. The 2013 National Report reveals that the country's population is made up of European influences, along with a growing presence of Maori and Pacific Islander, Asian, and other non-European ethnicities. The exact makeup of New Zealand's diversity has yet to be determined, with each group accounting for less than 10% of the total population.

Regardless of ethnicity, however, the country remains committed to providing a welcoming and inclusive economic culture. From start-up incubator programmes to the country's booming tech industry, it's clear the government, private investors, and corporate organisations have embraced the idea of cultural inclusion.

Technology and Innovation

New Zealand has made a name for itself in its commitment to technological innovation and development. The country is constantly pushing the boundaries in tech and stimulating its economy with advanced capabilities.

As we mentioned earlier, New Zealand is home to a variety of start-up incubator programmes, which give individuals from across the country the chance to express their innovative ideas and research developments in a supportive and encouraging manner.

The business-friendly environment has attracted a handful of tech giants, including Microsoft, Google, and Apple, creating a thriving and globally-relevant tech industry. Companies like Xero, Asure Software, and Orion Health are all homegrown, embodying the country's commitment to innovation and development.

On top of its commitment to technology, New Zealand is actively encouraging and investing in emerging sciences, such as biotechnology, nanotechnology and engineering. The government has paired with private investors and dedicated tech-focused institutes to promote development.

Mix of Commerce, Investment and Entrepreneurship

Thanks to its variety of incubator and investor-driven programmes, New Zealand is embracing a number of commercial and investment opportunities. With a stable economy, lowered tax rates and high safety standards, the nation has quickly become an ideal destination for a range of innovative entrepreneurs and entrepreneurs-to-be.

It's not just traditional investment opportunities that are gaining attention. New Zealand is becoming a sought-after destination to test out everything from business-to-business models and data hacking to analytics-driven experiments and Internet of Things (IoT). In other words, New Zealand is the place to be for both established and new-age entrepreneurs.

The nation's vibrant sector for design and digital media production also plays a crucial role in the economic culture of New Zealand. Despite the relatively small population, the country boasts some of the best design and digital media production outcomes, with a range of specialised schools and programmes in the areas of game art, filmmaking, 3D design and web development.

Purchasing power has also improved in the past decade, with the average household income trending upwards. In addition, more families are able to own a home, thanks to decreased loan interests and other incentives.


According to the National Business Review, the median age of New Zealand's population is currently 38, and nearly 39% of the population is estimated to be under the age of 25. This is testament to the nation's healthy economy and vibrant culture, which can no doubt only improve as the nation continues to develop.

As stated in the 2013 National Report, the average household income has grown steadily in the past few years, making it easier for New Zealanders to have access to and purchase the products and services that make for a higher quality of life.

In addition, New Zealand boasts a highly skilled and talented workforce, which contributes heavily to the nation's productive economy. Though most of the population is employed in service and administrative roles, more than 5% of the population is self-employed, suggesting strong entrepreneurial activity.


The connections between New Zealand and business, technology, design, commerce, entrepreneurship, and investment are undeniable. With a highly diverse population, a young, vibrant age structure, and a continuously rising average household income, the nation is a prime destination for new investors and business owners.

The country's commitment to technology, innovation and development have attracted a variety of tech-intensive industries, all trying to be part of the nation's future. Moreover, the governments effortless commitment to inclusivity has given individuals the opportunity to develop their ideas and projects while fostering an environment that values diversity.

New Zealand is not only a country of extraordinary beauty and culture, but a hub of commercial and technological potential that is only just beginning to be discovered.

An International Company You Can Trust

Primo Interactive is proud to serve businesses worldwide, including: Canada, Estonia, Germany, Singapore, Switzerland, Austria, Poland, Norway, Belgium, France, Cyprus, Ireland, Monaco, Liechtenstein and Portugal.

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