Italy Web Design

Website Design, Software Development, Advertising & Marketing in Italy

As Web Design, Software / App Development, Advertising & Marketing specialists we are proud to have been serving businesses large and small around the World for over 18 years, while retaining a particular affinity with and understanding of the requirements of businesses operating in and around Italy.

If you are undertaking a website development or re-development project, you need a combination of creativity, real-world business experience and commercial, technical expertise - The most aesthetically pleasing website in the world is useless if it doesn't function correctly and deliver a return on your investment and even the most advanced site is unlikely to gain much user engagement if its design is under-par - At Primo Interactive we pride ourselves on providing a genuinely holistic service from customer acquisition, through conversion and optimisation to continued business growth.

Not all Website Designers in Italy are the same

Unlike with some other providers, all websites produced by Primo Interactive feature fully compliant code, optimised according to the latest search engine guidelines to boost your website's search engine ranking positions, maximise the visibility of your site and attract the highest possible number of targeted customers.

We seek to establish long-term business relationships with our clients, not just to sell you a cheap website and then disappear when things start to go wrong - We will not take a website development commission unless we are absolutely confident that we can meet, or exceed your requirements on an ongoing, long term basis.

If you are a business owner in Italy looking for top-notch web design, development, and marketing services, you should consider contacting us. We are a team of professionals with years of experience in the industry, and we have a proven track record of delivering high-quality services to our clients. We are able to offer competitive rates and flexible packages to meet your business's specific needs. Additionally, our team is always up-to-date with the latest technologies and techniques, ensuring that your website is modern, functional, and effective. We understand the importance of a strong online presence for businesses in today's digital age, and we are dedicated to helping you succeed. By choosing us for your web design, development, SEO and PPC needs, you can trust that you are in capable hands.

Having trouble getting a Web Design Quote in Italy?

We know from past experience that obtaining web design quotations can be a frustrating, time-consuming experience. At Primo Interactive we make the process stress free by providing no-obligation consultations, proposals and quotations prior to any commitment - Contact Us to find out more.

Our Development Process

Our development methodologies are based around the digital marketing lifecycle:

  • Customer Acquisition
  • Prospect Conversion
  • Process Optimisation
  • Business Growth

SEO Italy

Search Engine Optimisation (SEO) is the process of improving the visibility of a website in organic search engine results. As a business, SEO can be an effective way to increase the visibility and reach of your website, and as a result to drive targeted traffic to your site. It is important to approach SEO strategically and to invest time and resources in building a strong foundation for success. As experienced SEO professionals, we have been helping businesses in and around Italy with their search engine optimisation since 2006. Contact Us today to trust your SEO project to the local experts.

We have solutions to suit businesses of all sizes, from owner-run micro-enterprises, through SMEs to multi-nationals and will always provide you with clear, jargon-free information, enabling you to make informed decisions throughout.

“There are plenty of businesses in Italy with badly designed websites. Don't let yours be one of them. Stand out from the crowd with a professional web presence from Primo Interactive.”Andrew Roberts, Managing Director

Why choose Primo Interactive?

We help businesses of all sizes to promote and sell their products and services online. We do this by attracting large numbers of targeted visitors and optimising their conversion from visitor to customer.

All our development projects follow proven methodologies, which provide clarity and security throughout the creative process. At all stages you will have access to a dedicated, secure client extranet, providing real-time progress monitoring, prototyping and usability testing.

Standards Compliance

In order to compete in today's online marketplace, your website needs to be easy and intuitive for the customer to use, while providing powerful functions and features.

In order to achieve this balance, we develop websites using fully compliant code and using a variety of technologies to ensure that your website will be available to the widest possible audience as well as being easy for search engines to navigate and index.

Contact us today to arrange a free, no-obligation consultation, following which you will be provided with a full, no-obligation project proposal and quotation.

More About Italy


Located in southern Europe, Italy is a nation known for its legacy of art, fashion and cuisine, but it is also one of the most important forces in the world of business, technology, design, commerce, entrepreneurship and investments. With a population of over 60 million and a GDP of over $2.1 trillion, Italy is one of the largest economies in the European Union, making it an attractive destination for foreign investors and multinational corporations alike.

The following article will explore Italy's connections to business, technology, design, commerce, entrepreneurship and investment, with a focus on its major cities and regions, large companies and entrepreneurs, innovative start-ups and the role of Italian heritage and culture in the modern business world.


The majority of Italy's population is concentrated around the major cities of Rome, Milan and Naples, with most Italians living in the northern regions. Italy has a relatively high population density, with 197 people per square kilometer of land. Roughly one-quarter of the population is aged under 14, and the median age for a person in Italy is 45.3 years.

The native language of Italy is Italian, although German and French are also spoken by some. English is the most popular foreign language, with 66.5% of Italians reportedly having an understanding of it. The Unified Italy national currency is the Euro.


Italy is home to some of the world's largest and most successful companies, including Fiat Chrysler, Eni and Ferrero Group. These companies form the backbone of Italian industry and employ thousands of people across the nation. The Italian automotive industry is second only to Germany in terms of size, and Italian fashion and luxury brands are renowned worldwide.

Italian-based multinational corporations are key players in the global business landscape and have extensive networks around the world. The business climate in Italy is highly attractive to foreign investors and has seen increasing levels of foreign direct investment in recent years.


Italy is home to one of Europe's most important tech hubs, the capital Rome, which has become known as the Silicon Valley of Europe. This reputation is largely due to the presence of many leading technology companies, such as Orange and Yoox, as well as numerous innovative start-ups, which have become known as the 'RomeTech Scene'.

RomeTech Scene has become a major centre for digital research and development, with companies such as Zalando, eBIS and Supernova specialising in areas such as artificial intelligence and blockchain technology. The city of Milan is also playing an increasingly influential role in the tech industry, having recently become the home of Bitgrail, Italy's first digital currency exchange.


One of the great legacies of Italian culture is the nation's design heritage, with Italian designers having a long history of producing iconic designs and furniture. Brands such as Giorgio Armani and Gucci are world-renowned, while Italian furniture brands such as B&B Italia and Maserati are also well-loved worldwide.

Design is an important part of Italy's production industry, with Italian design companies regularly collaborating with global brands such as Apple and Toyota on innovative projects. Italy is also known around the world as a centre for art and architecture, with cities such as Rome, Florence and Venice playing host to some of the world's most famous works.


Italy has long been a hub of commerce, with its major cities being linked to the Western world through trade routes. This global network of trade, aided by the impressive infrastructure along the Mediterranean Sea, has enabled Italy to become an important player in the European Union economy.

In addition to its physical infrastructure, Italy is home to an ever-evolving digital infrastructure. Mobile commerce is increasingly popular, with Italians often using their phones to pay for products and services. The Italian government has also been investing heavily in e-commerce, creating numerous initiatives to encourage entrepreneurship and innovation through digital platforms.


Italy has a proud tradition of entrepreneurship and innovation, with many Italian entrepreneurs having achieved great success in business. Some of the most notable Italian entrepreneurs include:

� Roberto Colaninno, entrepreneur and investor, and chairman of Telecom Italia

� Massimo Pinarello, founder of Pinarello cycling

� Riccardo Contreras, technology entrepreneur and founder of BuyPizza in Rome

� Elio Catania, founder of the Italian robotics company Softbank

� Claudio Pacifico, founder and CEO of the Italian venture capital firm MF Group.

The Italian government has also been heavily investing in start-ups, with the Sicilian Start-up Act encouraging entrepreneurs to develop innovative ideas and offering them tax incentives. In addition, the Italian government has been encouraging entrepreneurs by providing grants and accelerators for start-ups.


In recent years, Italy has seen a surge in foreign investment, with more and more foreign companies creating a presence in the country. A number of foreign-based private equity firms are investing in Italian companies, with some specialising in specific industries such as fashion and automotive.

The Italian bond market has also been an attractive option for investors, with the Italian government diversifying its debt portfolio. The Italian government has also been encouraging foreign investment in the country, particularly in renewable energy and infrastructure. Italian cities are also being targeted as investment hubs, with cities such as Rome, Milan and Turin playing host to a range of venture capital firms.


Italy is a nation steeped in heritage and culture, but it is also fast becoming one of the most important forces in business, technology, design, commerce, entrepreneurship and investment. Its major cities provide a solid foundation for international commerce, and its citizens are continuing to develop innovative ideas and technologies. With the right investments, Italy has the potential to become a major player in the global economy.

An International Company You Can Trust

Primo Interactive is proud to serve businesses worldwide, including: Estonia, Norway, Poland, Monaco, Malta, Denmark, Portugal, Spain, Cyprus, Netherlands, Australia, Lithuania, Singapore, Switzerland and Romania.


Trusted by some of the best…