Community

Everyone wants to be in a club

Relates to: Web Design & Development / E-Commerce

It's human nature - while many people like to feel like an individual, everybody wants to be part of a community, they want reassurance and they rarely want to be the first to make a decision.

If your website (and by extension your business) creates a community feel, visitors are less likely to seek reassurance before doing business with you.

Primo Interactive create web communities to increase the conversion of visitors to paying customers using a number of methods including:

Customer Reviews - Giving visitors an opportunity to provide feedback on the services they have received can help to grow your business in a number of ways. A feedback mechanism shows visitors that you are confident enough in your business to publish feedback. This in turn increases their confidence in your business and increases the likelihood that they will do business with you. By extension, publishing positive customer reviews reinforces this confidence and reduces the decision making process.

Forums - Providing a users' forum is not suitable for every business, but can have a similar effect to providing customer reviews, with an enhanced community feel and the creation of a destination in it's own right.